About Us

Revolutionizing Restaurant Performance

Revolutionizing Restaurant Performance Through AI At Upsel, we believe every restaurant team has untapped potential. Founded by hospitality veterans who understand the daily challenges of running a successful restaurant, we’ve created the first AI-powered platform specifically designed to unlock your staff’s sales potential

Our Mission

To transform restaurant teams into sales champions through intelligent, personalised coaching that drives real results.

Our Vision

A world where every restaurant staff member has the tools, knowledge, and motivation to deliver exceptional customer experiences while maximizing revenue.

Why We Started Upsel After years in the restaurant industry, our founders witnessed
the same problems over and over: talented staff missing sales opportunities, managers overwhelmed with training responsibilities, and restaurants leaving money on the table every single day. Traditional training methods weren’t working, and the industry needed a smarter solution. That’s when we realized the power of AI could be harnessed to provide personalised, real-time coaching to every team member. By connecting directly to POS systems and delivering insights through mobile devices, we could scale the expertise of the best
managers and make it available 24/7.
Our Approach We don’t believe in one-size-fits-all solutions. Every restaurant is unique, every team member learns differently, and every customer interaction is an
opportunity. Our AI adapts to your specific environment, learning from your data to provide increasingly personalised and effective coaching.

Our Results Since launching, we’ve helped hundreds of restaurants increase their
sales by an average of up to 30%, while reducing manager training time by up to 80%. But more importantly, we’ve helped create more engaged, motivated, and successful restaurant teams.