Partnerships

First Table

Upsel is proud to partner with First Table,

New Zealand’s leading platform for filling early restaurant tables with 50% off food bill deals that boosts occupancy. 
Together, the partnership helps restaurants turn First Table’s increased foot traffic into measurable growth. Restaurants see up to 30% revenue uplift through higher average spend per guest, more appetiser/dessert upsells and premium drink upgrades, reduced labour costs via smarter rostering, and highly engaged teams (with up to 85% participation in gamified challenges and leaderboards). Managers reclaim time while staff receive daily 1% improvement challenges and instant feedback that builds skills fast.

This partnership combines First Table’s proven ability to drive incremental foot traffic during off-peak times with smart operational tools that help restaurants maximise the value of every guest. Together, we enable restaurant teams to convert new diners into higher-spending customers through better sales tracking, staff coaching, and smarter rostering — delivering increased revenue, improved margins, and more engaged teams with minimal extra effort.

We’re excited to support First Table’s restaurant partners in turning additional covers into sustainable growth.